Strata Windows & Doors
Hundreds of High-Quality Leads Generated with Digital Marketing & AI Systems
The business
We began working with Strata Windows & Doors in December 2024. With over 40 years in business and more than 50,000 installations completed, Strata are one of the most trusted home improvement companies in the Midlands. From their large Stoke-on-Trent showroom, they supply and install premium windows, doors, conservatories, and warm roof conversions, with a reputation for quality craftsmanship and exceptional customer care. In just 9 months, our partnership has generated over 400 high-quality leads, a 55% growth in lead volume, and a 15% uplift in sales — delivering measurable, scalable growth across their full product range.
Client Details
Strata Windows & Doors
Services Provided
Digital Marketing, Paid Ads, AI Solutions, CRM Systemisation
timeline
9+ Months
why they came to us?
Strata approached us to:
Modernise their digital marketing strategy and generate a consistent flow of leads.
Increase showroom traffic and awareness of their full product range.
Implement AI-driven systems to capture, qualify, and book more appointments.
Ensure no lead was missed or left un-followed-up.
The Challenge
The Solution
Lead Generation Campaigns
Built and managed high-performing paid ad campaigns across windows, doors, conservatories, and warm roof upgrades, generating hundreds of high-quality leads.
AI Chat & Voice Integration
Installed AI website chatbots and AI voice for missed calls, ensuring customers were responded to instantly and no enquiry slipped through the cracks.
CRM & Sales Process Systemisation
Introduced a tailored CRM system with appointment booking and follow-up automation, allowing the team to capture, nurture, and convert leads seamlessly — even out of hours.
Team Training & Support
Trained Strata’s staff on the new AI systems and booking tools, empowering them to maximise every marketing pound spent.
The Results
In just nine months, Strata have seen:
400+ high-quality leads and appointments generated across windows, doors, conservatories, and warm roof conversions.
55% growth in leads and a 30% increase in appointments driven by targeted digital campaigns.
15% sales uplift thanks to improved lead flow and conversion processes.
24/7 enquiry capture and booking, ensuring no lead is ever missed.
- A fully systemised sales & marketing process, turning marketing spend into measurable, scalable growth.
Rob Dale, Managing Director
Great team at Window Growth, producing really good results and excellent ad copies. I have and will certainly recommend Jamie and the team to associates and partner companies, with no hesitation. They have proven that their professionalism and design abilities are continually proving to be successful for the lead generation campaigns we have run so far. Always available to help if any technical issues arise with really quick response times.
Star Rating: ★★★★★
NPS: 9/10
